Amazon Summer Appliance Fest Brings Impressive Discounts on ACs, Refrigerators, Coolers, More

Amazon Summer Appliance Fest is live and brings up to 50 percent off on several summer appliances. The sale will last till the end of this month, February 28, and include 10 percent discount with Axis Bank credit and debit cards, as well as with EMI transactions. Amazon Summer Appliance Fest sale includes products from brands like Samsung, Voltas, Whirlpool, LG, Daikin, Godrej, Symphony, and more. Interested shoppers can pick up air conditioners, refrigerators, coolers, and fans at impressive discounts.

Amazon has kicked off its Summer Appliance Fest sale from today, February 26, and it will be live till February 28. Shoppers can get up to 40 percent discounts on air conditioners from Voltas, Daikin, LG, Whirlpool, Sanyo, and other brands. Split ACs start at Rs. 22,999 while window ACs start at Rs. 17,490 during the sale. If you pick up an AmazonBasics split AC, expect a starting price of Rs. 22,499. Amazon says there are more than 80 new launches and over 50 adjustable and smart AC models.

The Summer Appliance Fest sale also brings up to 35 percent off on refrigerators from LG, Godrej, Samsung, Haier, Whirlpool, and others. Interested shoppers can pick up convertible refrigerators starting at Rs. 21,290 and energy efficient refrigerators starting at Rs. 13,790. In case you wish to exchange your old refrigerator, you can get up to Rs. 12,000 off on side-by-side refrigerators. Amazon says there are over 60 new models that start from as low as Rs. 10,499.

Coming to coolers and fans, customers can get up to 50 percent off on coolers from Bajaj, Symphony, Havells, Crompton, and more. There are discounts on all types of products including air coolers for medium/ large rooms, table fans, pedestal fans, ceiling fans, energy efficient fans, exhaust fans, and more.

Shoppers can also get 10 percent discount with Axis Bank credit and debit cards, as well as with EMI transactions on items over Rs. 7,500. There is also an Amazon coupon for an additional discount of Rs. 750.

Continue reading
  4 Hits
4 Hits

Apple Spring Event 2021: New iPad Pro, Apple TV, iMac, AirPods 3, AirTags, What to Expect This March

Apple spring event 2021 could be just around the corner. Historically, the Cupertino-based tech giant holds special events in March to announce something new. Apple hasn't officially revealed anything about its spring event 2021 yet, but it is rumoured to bring upgrades to iPad Pro, AirPods, and Apple TV this time. The company is also speculated to bring its anticipated AirTags and an all-new iMac with a refreshed design. Apple could also surprise us with something else at this year's March event.

In 2019, Apple used its spring event to bring new services, namely the Apple TV+, Apple Card, Apple News+, and Apple Arcade. The company didn't host a similar event in 2020 due to the coronavirus pandemic, though it did make certain new announcements. Those included the iPad Pro 2020 and the last MacBook Air based on Intel processors.

This year, Apple may host a virtual event to unveil its new hardware. These could include new iPad Pro, Apple TV, AirPods, and refreshed iMac models. The event could also launch the rumoured AirTags.

The Apple spring event 2021 may take place as early as March 16, if we were to believe some rumours. Apple is, however, yet to send invites and confirm the exact date.

Meanwhile, you can take a look at the quick summary below of products that Apple is expected to unveil at its spring event 2021 next month.

Continue reading
  4 Hits
4 Hits

Four people die after falling through the ice in Sweden

Unseasonably mild February weather has led to weak ice in many parts of Sweden, with four people dying after going through the ice on a lake in the south.
  3 Hits
3 Hits

Samsung One UI 3.1 Update Brings DeX Wireless Support on PC for Galaxy Flagship Phones

Samsung One UI 3.1 update has brought DeX wireless support on PC to more Galaxy flagship smartphones, as per user reports. A screenshot was shared on Reddit in which a user said that he got the One UI 3.1 update, revealing support for DeX feature on his Galaxy S20 Ultra. This means that users can now connect their flagship smartphones with One UI 3.1 to a TV or a PC. However, reports say there is laggy and stuttery output on TVs.

As per a screenshot shared on Reddit, first spotted by XDA Developers, the changelog of the One UI 3.1 update on an unlocked Galaxy S20 Ultra mentions that users can now “cast DeX wirelessly to a compatible TV or PC, or connect your phone with a cable to a monitor, TV, or PC.” This suggests that other Samsung flagship handsets like Galaxy Note 10 series that have got One UI 3.1 update should also have the latest feature.

While this may sound great, a report by Android Police says that the wireless output on a TV is laggy and glitchy, and that a cabled connection is still the best way to get the maximum out of this feature. Furthermore, the experience will be limited to 1080p in the wireless mode.

If you have got One UI 3.1 update on your smartphone, and wish to use the wireless connectivity feature, you should first update to the latest version of the DeX client on your PC. Once done, press the DeX shortcut in quick settings on your phone and choose DeX on PC. Find the desired device from the list, connect and you are good to go.

It is worth mentioning that in order to use the feature, the smartphone and the output device (such as TV or PC) should be connected to the same wireless network. DeX is Samsung's desktop-mode software that allows users to turn their flagship smartphones and tablets into a portable PC for greater productivity.

Continue reading
  3 Hits
3 Hits

Zoom Live Transcription Paid Feature to Go Free for All in Fall 2021

Zoom live transcriptions will be made free for all users from the "Fall 2021", the company said in a blog post. Live transcriptions or automatic closed captioning is currently a paid functionality in the app, but according to the company, the feature will be made available to all users this year. Live transcription enables users to see real-time captions during video calls. This reduces the chances of miscommunication during conference meetings between users from different regions. While the feature will roll out broadly in the fall of 2021, it is offering it to meeting hosts who need it immediately, upon request.

In a blog post, Zoom confirmed that it is working towards making automatic closed captioning aka ‘Live Transcription' available to all users in the fall of 2021. Automatic closed captioning is part of Zoom Meetings accessibility features that also includes keyboard accessibility, pinning or spotlighting interpreter video, screen reader support, and a range of other accessibility settings. This is a paid feature currently, but it looks to go free sometime later this year.

Until that happens, Zoom wants to make live transcription available to any host that needs it urgently. For this purpose, it is asking users to sign up by filling an online form and asking for free access to the feature. Upon request from meeting hosts, Zoom will be offering live transcription to those accounts. Once live transcription is enabled for the requested account, the user will receive a confirmation email with more details.

Zoom says on its support page that ‘live transcription' only supports English for now and it recommends users to speak clearly for best results. The accuracy of Zoom's live transcription feature depends on many variables like background noise, volume and clarity of the speaker's voice, speaker's proficiency with the English language, and lexicons and dialects specific to a geography or community.

Earlier this month, Zoom introduced new changes including a virtual receptionist feature available on Zoom Rooms Kiosk Mode. Other features include being able to check how many people are in a room, the ability to pair a Zoom Room with your mobile and sharing a whiteboard on Zoom Chat.

  3 Hits
3 Hits

Coronavirus in Sweden: How many cases are there in your neighbourhood?

UPDATED: If you're curious about how the coronavirus is spreading in your local area of Sweden, use this table to check the latest data.
  2 Hits
2 Hits

Samsung Galaxy A32 4G With 90Hz Refresh Rate Display, 64-Megapixel Quad Cameras to Launch in India Soon

Samsung Galaxy A32 India launch is coming soon, the company confirmed on Friday. In its press release, Samsung confirmed that the phone will launch in the Indian market, but the exact launch date was not announced. The phone will come with a 90Hz display refresh rate and a quad camera setup with a 64-megapixel primary camera — these specs are in sync with the 4G model of the phone, so it looks like that variant is coming to India. Ahead of the India unveil the Samsung Galaxy A32 4G has already launched in Russia and it's said to be the first A-series smartphone to feature a 90Hz display. The 5G model was launched in January with a 60Hz display. The Samsung Galaxy A32 4G is powered by a Helio G80 SoC and packs a 5,000mAh battery as well.

Samsung Galaxy A32 4G India launch details, expected price

The company says the Samsung Galaxy A32 4G will launch in India soon. The exact date is not known. Samsung has started taking registrations of interest on the official site. The 4G model has already launched in Russia and it is priced at RUB 19,990 (roughly Rs. 19,9600) for the 4GB RAM + 64GB storage option and RUB 21,990 (roughly Rs. 21,500) for the 4GB RAM + 128GB storage option. The phone will come in black, blue, and purple colour options. It will go on sale in Russia in March via online stores, Samsung branded stores, as well as partnered retail outlets.

The Samsung Galaxy A32 4G should be priced in the same range in the Indian market as well. Its official pricing and availability details for India should be unveiled at the launch event.

Samsung Galaxy A32 4G specifications

The Samsung Galaxy A32 4G specifications are different from the 5G model. It has a different display refresh rate, different camera specifications, and measures differently as well. It is listed to feature a 6.4-inch full-HD+ Super AMOLED display with Infinity-U notch and a 90Hz refresh rate. The phone is powered by the MediaTek Helio G80 SoC paired with 4GB of RAM. Internal storage options are listed to include 64GB and 128GB, with the option of expanding the storage further using a microSD card slot (up to 1TB).

As for optics, the Samsung Galaxy A32 is listed to feature a quad-camera setup with a 64-megapixel primary camera (f/1.8 aperture), an 8-megapixel camera with an ultra-wide-angle lens (f/2.2 aperture), a 5-megapixel macro sensor (f/2.4 aperture), and a 2-megapixel depth sensor (f/2.4 aperture). Up front, the phone has a 20-megapixel selfie camera with an f/2.2 aperture.

Continue reading
  3 Hits
3 Hits

BSNL Introduces Rs. 299, Rs. 399, Rs. 555 Broadband Plans With 10Mbps Speeds; to Go Live From March 1: Report

Bharat Sanchar Nigam Limited (BSNL) has introduced three new DSL broadband plans, as per a report. The plans include Rs. 299, Rs. 399, and Rs. 555 options, all of which come with 10Mbps speed and will be rolled out starting March 1. Since there are DSL broadband plans, they offer slower speeds compared to BSNL's Bharat Fiber plans. They come with FUP limits of 100GB, 200GB, and 500GB, respectively, after which users can continue to browse the Web at much lower speeds.

As per a report by TelecomTalk, the Rs. 299 broadband plan from BSNL is called 100GB CUL and as the name suggests, it offers 100GB of high speed data at 10Mbps. After exhausting 100GB data, the speed drops down to 2Mbps. The report states that this plan is available only for six months, after which users will be migrated to the Rs. 399 plan. It is reportedly available in all circles except Andaman and Nicobar.

Dubbed 200GB CUL, the new Rs. 399 plan offers 200GB high speed data at 10Mbps and after the FUP limit is reached, the speed will drop down to 2Mbps. Lastly, the new Rs. 555 DSL broadband plan comes with 500GB of data at 10Mbps speed that will drop to 2Mbps after limit is reached.

All three plans come with unlimited calling benefits and users will have to pay a security deposit of Rs 500 for the Rs. 299 and Rs. 399 plans. The report adds that the Rs. 299 and Rs. 555 DSL broadband plans can be availed by new and existing users. Additionally, BSNL is offering some of its plans for 5.5 months, 10.5 months, 20.5 months, and 30.5 months. As mentioned earlier, the three plans will go live from March 1.

Click here to check out recharge plans for your mobile operator.

Continue reading
  3 Hits
3 Hits

Huawei Said to Foray Into Electric Vehicles, May Launch Some Cars This Year

China's Huawei plans to make electric vehicles under its own brand and could launch some models this year, four sources said, as the world's largest telecommunications equipment maker, battered by US sanctions, explores a strategic shift.

Huawei is in talks with state-owned Changan Automobile and other automakers to use their car plants to make its electric vehicles (EVs), according to two of the people familiar with the matter.

Huawei is also in discussions with Beijing-backed BAIC Group's BluePark New Energy Technology to manufacture its EVs, said one of the two and a separate person with direct knowledge of the matter.

The plan heralds a potentially major shift in direction for Huawei after nearly two-years of US sanctions that have cut its access to key supply chains, forcing it to sell a part of its smartphone business to keep the brand alive.

Huawei was placed on a trade blacklist by the Trump administration over national security concerns. Many industry executives see little chance that blocks on the sale of billions of dollars of US technology and chips to the Chinese company, which has denied wrongdoing, will be reversed by his successor.

Continue reading
  2 Hits
2 Hits

Google Pixel Foldable Phone Claimed to Be ‘Real’ by Tipster, May Debut as Early as 2021-End

Google Pixel foldable smartphone, rumoured to launch in the fourth quarter of 2021, is a “real thing,” noted tipster Jon Prosser has claimed in a tweet. The claims are in line with a previous report that claimed Google is working on a foldable phone, codenamed ‘Passport.' The company already has Android that supports foldable smartphones with different folding patterns. The OS is being used in foldable handsets like Samsung Galaxy Fold Z Fold 2 as well as Samsung Galaxy Z Flip.

Apart from claiming the existence of a Google Pixel foldable phone, Jon Prosser also said that the phone will either be launched by the end of this year or early next year. He, however, did not give any specific month in which the phone will be launched. A previous report claimed that the phone will be launched in the fourth quarter of 2021.

The same report also said that in the internal Android documents, that list builds of all publicly launched Pixels and a few unannounced ones as well, the foldable device is codenamed ‘Passport.'

Google has been rumoured to be working on a foldable Pixel device since 2019, and Google executive Mario Queiroz confirmed that the tech giant was experimenting with foldable displays. Google filed a patent that showed the foldable smartphone prototype design which featured a display that would fold inwards. There is no official information on this development, hence, you should take this information with a pinch of salt.

Jon Prosser had earlier claimed that Apple is working on a clamshell-like folding iPhone that will have a similar design as Samsung Galaxy Z Flip and Samsung Galaxy Z Flip 5G. He also said that this iPhone is expected to be launched in 2022 or 2023.

Continue reading
  3 Hits
3 Hits

Vivo S9 Pre-Bookings Open Ahead of March 3 Launch, Vivo S9e Confirmed

Vivo S9 series pre-bookings have gone now live through the company's official website in China ahead of its launch. The official listing includes some renders showing the design of the upcoming Vivo phone. Separately, Vivo has revealed on Weibo that in addition to the regular Vivo S9, the new series will also include the Vivo S9e. It could be a watered-down version of the Vivo S9. The Vivo S9 series launch is scheduled for March 3.

The pre-booking page on the Vivo China site gives us a clear look at the back of the Vivo S9. The phone appears to have flat edges, similar to the iPhone 12 series. It is also seen with triple rear cameras housed in a rectangular-shaped module that looks similar to the camera module on the Vivo X60 and some other Vivo phones.

Vivo also appears to offer the Vivo S9 in three distinct colour options with a gradient finish.

Vivo S9 has been listed in three distinct colour options
Photo Credit: Vivo

 

Continue reading
  2 Hits
2 Hits

Redmi AirDots 3 TWS Earphones With 7-Hour Battery Life, aptX Adaptive Support Launched

Redmi AirDots 3 true wireless stereo (TWS) earphones have launched in China alongside the Redmi K40 series. They have a non-stem design and are offered in three colour options. Redmi AirDots 3 succeed the Redmi AirDots 2 that were launched in July last year. The new TWS earphones come with water resistance and touch controls and Xiaomi claims they can deliver seven hours of non-stop music playback. The compact charging case has an LED indicator at the front that indicates battery status.

Redmi AirDots 3 price, availability

Redmi AirDots 3 are priced at CNY 199 (roughly Rs. 2,300) and are offered in Magnolia White, Pink, and Starry Blue colour options. The TWS earphones are currently up for pre-booking and will be available for purchase in China starting March 4. As of now, there is no information on the international availability for the Redmi AirDots 3, or the Redmi K40 smartphones and the RedmiBook Pro laptops that launched alongside.

Redmi AirDots 3 specifications, features

Redmi AirDots 3 TWS earphones are powered by Qualcomm QCC3040 chipset and uses Bluetooth 5.2 for connectivity. They support aptX Adaptive codec for improved sound and low latency while playing games. The earphones have wearing detection, smart connectivity, and touch controls. You can answer or reject calls, control music, and activate voice assistant using touch commands on Redmi AirDots 3.

In terms of battery life, Redmi AirDots 3 have a 43mAh battery in the earbuds and a 600mAh battery in the charging case. Xiaomi claims the TWS earphones can deliver seven hours of playtime on a single charge and a total of 30 hours with the charging case. The earbuds take 1.5 hours to charge fully while the case takes about three hours and uses a USB Type-C port. Redmi AirDots 3 come with IPX4 water resistance and weigh 4.6 grams each with a total weight of 51 grams with the charging case.

There is an LED indicator at the front of the case for battery status. There is also a one-click connection button on the case that can also be used to reset the earbuds.

Continue reading
  3 Hits
3 Hits

Today in Sweden: A round-up of the latest news on Friday

Find out what's going on in Sweden today with The Local's short round-up of the news in less than five minutes.
  3 Hits
3 Hits

RedmiBook Pro 14 and RedmiBook Pro 15 With 11th-Gen Intel Processors Launched, Redmi AirDots 3 Debut as Well

RedmiBook Pro 14 and RedmiBook Pro 15 were launched in China on Thursday, alongside the Redmi K40 series of smartphones. The new RedmiBook Pro models come with 11th-generation Intel Core processors and feature Thunderbolt 4 ports. The laptops also carry aviation-grade aluminium-alloy build. In addition to RedmiBook Pro 14 and RedmiBook Pro 15, Xiaomi brought Redmi AirDots 3 affordable true wireless stereo (TWS) earbuds. The earbuds are designed to deliver up to seven hours of music playback on a single charge. The Redmi AirDots 3 earbuds come with a charging case that is claimed to increase the battery life to 30 hours.

RedmiBook Pro 14, RedmiBook Pro 15, Redmi AirDots 3 price, availability

RedmiBook Pro 14 price starts at CNY 4,699 (roughly Rs. 53,000) for the Intel Core i5 + Intel Xe graphics variant. It will, however, be available at a discounted price of CNY 4,499 (roughly Rs. 50,800) during the first sale. RedmiBook Pro 14 also comes in an Intel Core i5 + Nvidia GeForce MX450 graphics option at CNY 5,299 (roughly Rs. 59,800) and an Intel Core i7 + Nvidia GeForce MX450 graphics model at CNY 5,999 (roughly Rs. 67,600).

In contrast, RedmiBook Pro 15 Intel Core i5 + Intel Xe graphics variant is priced at CNY 4,999 (roughly Rs. 56,500), Intel Core i5 + Nvidia GeForce MX450 graphics at CNY 5,499 (roughly Rs. 62,000), and the Intel Core i7 + Nvidia GeForce MX450 graphics at CNY 6,299 (roughly Rs. 71,100).

Redmi AirDots 3 are priced at CNY 199 (roughly Rs. 2,200).

RedmiBook Pro 14 and Redmi AirDots 3 will be available for purchase in China from March 4, while RedmiBook Pro 15 will go on sale starting March 15. However, their availability and pricing in the global markets are yet to be revealed. The global availability of the Redmi K40 series — the Redmi K40 Pro+, the Redmi K40 Pro, and the Redmi K40 — that launched alongside has not been announced yet either.

Continue reading
  3 Hits
3 Hits

TikTok Parent ByteDance to Pay $92 Million in US Privacy Settlement

 TikTok's Chinese parent company ByteDance has agreed to pay $92 million (roughly Rs. 670 crore) in a settlement to US users who are part of a class-action lawsuit alleging that the video-sharing app failed to get their consent to collect data in violation of a strict Illinois privacy law.

The federal lawsuit alleged that TikTok broke the Illinois biometric privacy law, which allows suits against companies that harvest consumer data without consent, including via facial and fingerprint scanning. Illinois is the only state with a law that allows people to seek monetary damages for such unauthorised data collection.

“While we disagree with the assertions, rather than go through lengthy litigation, we'd like to focus our efforts on building a safe and joyful experience for the TikTok community,” TikTok said in an emailed statement.

Facebook agreed to a $550 million (roughly Rs. 4,010 crores) settlement under the same law last February. The TikTok settlement must still be approved by a federal judge.

Privacy advocates have praised the law as the nation's strongest form of protection in the commercial use of such data, and it has survived ongoing efforts by the tech industry and other businesses to weaken it.

Continue reading
  2 Hits
2 Hits

Redmi K40 May Launch Globally as a Poco Phone With 5G Support

Redmi K40 could launch globally as a Poco phone, reportedly based on a listing found on a certification website. The Redmi K40 series was unveiled in China on February25, and it includes the vanilla Redmi K40, the Redmi K40 Pro, and the Redmi K40 Pro+. A report is suggesting that the Redmi K40 may not launch as a Redmi phone in other regions, as a phone carrying a model number associated with it has been listed with Poco branding on the certification site. This won't be the first time Xiaomi has rebranded one of its Redmi phones as a Poco phone.

According to a listing on Infocomm Media Development Authority (IMDA), a phone with model number M2012K11AG will launch under the Poco brand. This model number is said to denote Redmi K40, which suggests that the recently unveiled Redmi phone could launch in regions outside China as a Poco phone. Xiaomi launched the Redmi K40 series in China but did not share details on its international availability.

The IMDA listing was first spotted by 91Mobiles and independently verified by Gadgets 360. It should be noted that Poco has not shared any information on a new phone as of now. In the past, Xiaomi has rebranded several Redmi phones to Poco phones such as the Poco C3, which is a rebranded Redmi 9C, the Poco M2 Pro, which is a slightly tweaked Redmi Note 9 Pro, among others.

The IMDA listing says the Poco phone with model number M2012K11AG will come with 5G connectivity, Bluetooth, and Wi-Fi. If the phone turns out to be a rebranded Redmi K40, its specifications are quite clear.

Redmi K40 runs on Android 11 with MIUI 12 on top. It features a 6.67-inch full-HD+ (1,080x2,400 pixels) display with a 120Hz refresh rate, a 360Hz touch sampling rate, and 1,300 nits of peak brightness. The phone is powered by the octa-core Qualcomm Snapdragon 870 SoC with up to 12GB of RAM and up to 256GB of storage.

Continue reading
  1 Hits
1 Hits

Microsoft Failed to Shore Up Defences That Could Have Limited SolarWinds Hack, US Senator Says

Microsoft's failure to fix known problems with its cloud software facilitated the massive SolarWinds hack that compromised at least nine federal government agencies, according to security experts and the office of US Senator Ron Wyden.

A vulnerability first publicly revealed by researchers in 2017 allows hackers to fake the identity of authorized employees to gain access to customers' cloud services. The technique was one of many used in the SolarWinds hack.

Wyden, who has faulted tech companies on security and privacy issues as a member of the Senate Intelligence Committee, blasted Microsoft for not doing more to prevent forged identities or warn customers about it.

“The federal government spends billions on Microsoft software,” Wyden told Reuters ahead of a SolarWinds hearing on Friday in the House of Representatives.

“It should be cautious about spending any more before we find out why the company didn't warn the government about the hacking technique that the Russians used, which Microsoft had known about since at least 2017,” he said.

Continue reading
  0 Hits
0 Hits

Tesla CEO Elon Musk Says US Factory Closed for Two Days Due to Parts Shortages

Tesla Chief Executive Officer Elon Musk said the electric vehicle company's Fremont, California plant shut down for two days this week due to "parts shortages" and had reopened on Wednesday.

Shares of Tesla fell 8 percent during the day after Bloomberg reported that production of Tesla's less expensive sedan, the Model 3, had been temporarily suspended, raising questions about whether it had enough supplies to keep the assembly line moving.

Several automakers, including General Motors, Volkswagen, and Ford Motor, are hit by the shortage of chips, forcing them to scale down production.

"Fremont shut down for two days (parts shortages) & restarted yesterday," Musk said in a Twitter posting.

A person with knowledge of the situation told Reuters that at least some workers had been told they could take off Wednesday and Thursday, while another person said some employee parking lots appeared to have fewer people than usual on Thursday.

Continue reading
  1 Hits
1 Hits

Facebook Launches Media Campaign to Defend Targeted Advertisements in Spat With Apple

Facebook is not backing down in its fight with Apple over a new privacy feature that could curb tracking needed for the social network's targeted advertisements, launching a major media campaign to defend a practice that is a big revenue generator.

The "Good Ideas Deserve To Be Found" initiative unveiled on Thursday includes television, radio, and digital spots.

"Every business starts with an idea, and being able to share that idea through personalised advertisements is a game changer for small businesses," Facebook said in a statement, citing examples like a farm that offers goat yoga classes.

Facebook insists the initiative is designed to help small businesses weather the economic storm churned up by the coronavirus pandemic, but it also wants to keep pressure on Apple about an upcoming change to its operating software.

The iOS change, expected to come later this year, will include a tracking transparency feature that Facebook claims could cripple its ability to serve up targeted ads and hurt many businesses - and cost it a ton of revenue.

Continue reading
  0 Hits
0 Hits

Twitter Announces Super Follows Subscription for Creators to Charge for Exclusive Tweets

Twitter announced new features at its annual Analyst Day event, the most notable being a new tool called Super Follows subscriptions. This new subscription service will allow creators and publishers monetise through Twitter for exclusive tweets and content. Followers who pay for the Super Follows subscription will gain access to exclusive content, deals and discounts, community access, and more. Furthermore, Twitter is also looking to introduce a new Communities feature that will allow users to create, discover, and join micro-communities based on their interests.

Super Follows subscription model

The new features were announced as part of Twitter's Analyst Day keynote where the company also revealed its intention to double total annual revenue from $3.7 billion (roughly Rs. 27,003 crores) in 2020 to $7.5 billion (roughly Rs. 54,746 crores) or more in 2023. Super Follows, and all the other features are intended to help Twitter reach its revenue and users goals. The company is exploring the option to allow creators and publishers to offer Super Follows subscription to its fans, enabling them to be directly supported by their audience.

Twitter shared screenshots that suggest it looks to charge users $4.99 per month (roughly Rs. 360)  for Super Follows subscription. However, CNBC reports that Twitter Product Lead Kayvon Beykpour said that the price point will be customisable based on accounts and that Super Follows should roll out some time this year itself. The subscription will unlock a series of perks for followers like supporter badge, subscriber-only newsletter, exclusive content, deals and discounts, and community access as well. Creators can use this service to exclusively tweet content only for subscribed users and monetise through the platform.

Communities

Photo Credit: Twitter

Twitter is also working on Communities that will let users create groups around specific interests like cats, plants, social justice, and more. This is somewhat similar to Facebook Groups that is a thriving tool for micro-communities to engage with one another. Beykpour reportedly said that the company will start experimenting with this feature later this year.

Continue reading
  1 Hits
1 Hits